|
Al-Rafan General Trading Co. Ltd.
- Incorporated in Baghdad / IRAQ in 2002.
- Head office in Baghdad and branch offices in Sulaimania and Basra.
- 2 warehouses in Baghdad , 1 in Basra and 1 in Sulaimania.
- Importer , whole-seller & distributor of a wide range of canned food and others.
Current situation in IRAQ (political)
- Totally un-stable.
- Sectarian violence and terrorist attacks.
- Concentrated in Baghdad city.
- IRAQI government re-conciliation efforts are not bringing results.
- Surrounding countries have negative influence on IRAQ stability.
- No near future solution for IRAQ problems.
Current situation in IRAQ (economical)
- IRAQ export 1.5-1.9 million BPD of crude oil which is 90% of revenues.
- IRAQI population are around 27 million.
- Ministry Of trade is continuing distribution of basic food requirements on monthly ration basis all over IRAQ.
- IRAQ duties and taxation system is operational.
Food Business in IRAQ
- IRAQI market is mainly whole-sale market with less recognized direct distribution.
- BAGHDAD 2 whole sale market Jamilah & Shorja are the main markets in IRAQ and transactions are done to all over the country.
- Mishandling & bad Storage of food stuff is common practice.
- IRAQI authorities are strict about Health certifications.
Products List
- Canned fruits, Vegetables, Beans.
- Canned Tuna, Sardines and Corned beef.
- Tomato paste, Ketchup, chili sauce, Mayonnaise, Mustard.
- Processed Cheddar Cheese.
- Confectionary.
- Dry Milk Powder.
- Cosmetics & beauty products.
Marketing Plan
- Increase market share in Mid-Euphrates and Basra regions by appointing dealers and distributor in these main cities.
- Expand the portfolio of products and the handled brands.
- Resume activities in distribution of frozen food items.
- Start fresh fruits and vegetable distribution business.
Organization Chart |
|
|
 |
